Three real edits · nine formats

Editing styles

Real edits from our team, then the nine short-form formats we edit for agencies. Each format shows what it's for, what to send, how we structure the edit, and how many standard shorts it counts as.

About these samples

The three videos on this page are real edits cut by our editors. Each is labeled "Real edit", and the talking-head walkthrough, made for a client, is labeled "Real edit · client work". The nine format cards below them are edit outlines: they show how we structure each format, and they aren't videos. White-label work we do for partner agencies belongs to them and their clients, so it stays off this page unless they give written permission.

Real edits from our team

A talking head, a day-in-the-life and a restaurant cinematic. Each one plays with sound. Press play; nothing starts on its own.

Talking-head walkthrough for a wholesale food business · 40 s · 9:16 · captions burned in · edited by our team
Real edit · client work

Talking-head walkthrough

What it is
A presenter walks viewers through a wholesale food business on camera. Real client work, cut by our editors.
Format
40 seconds, 9:16, one speaker, captions burned in.
Counts as
1 standard short. A one-speaker edit up to 60 seconds, cut from up to 15 minutes of footage, counts as 1.
Day-in-the-life edit: a work session in a coffee shop · 6 s · 9:16 · on-screen text builds line by line · edited by our team
Real edit

Day-in-the-life

What it is
A work session in a coffee shop, cut into quick moments while text builds on screen one line at a time: Discipline + Focus + Action = Success. Cut by our editors.
Format
6 seconds, 9:16, on-screen text that builds line by line, with sound.
Counts as
1 standard short. An edit up to 60 seconds, cut from up to 15 minutes of footage, counts as 1.
Restaurant cinematic: the dining room, a wine pour and the dishes, ending on the restaurant's logo · 14 s · 16:9 · edited by our team
Real edit

Restaurant cinematic

What it is
A cinematic piece for a restaurant: the set dining room, a wine pour and the dishes on the table, closing on the restaurant's logo. Cut by our editors.
Format
14 seconds, 16:9, logo end card, with sound.
Counts as
1 standard short. An edit up to 60 seconds, cut from up to 15 minutes of footage, counts as 1, and a second aspect ratio (such as 9:16) is included.

Nine formats we edit

Each card is an edit outline: the beats we build the format around, what to send us, and how many standard shorts it counts as.

  • 1. Talking-head authority clip

    What it's for
    An owner, chef, expert or manager speaking to camera: tips, explainers, opinions and answers to common questions.
    Typical inputs
    One take of up to 15 minutes (or timestamps from a longer one). 1–2 speakers, up to 2 camera angles, clean audio, and the brand profile.
    Counts as
    1 standard short. A 60-second edit from a 9-minute take with one speaker = 1. A final length of 61–120 seconds, or 3 or more angles or speakers = 2.
    What the edit includes
    A strong first line, tight jump cuts, brand-styled captions, B-roll cutaways and an end card.
    Related real edit
    A 40-second talking-head walkthrough from our team, above.
  • 2. Restaurant / hospitality montage

    What it's for
    Menu launches, limited-time offers, new locations, events and seasonal promos.
    Typical inputs
    Up to 15 minutes of organized B-roll (dishes, drinks, kitchen, room, and guests who agreed to be filmed), plus offer text, hours and the CTA.
    Counts as
    1 standard short. A 45-second montage from 12 minutes of organized B-roll, with captions = 1.
    What the edit includes
    Cuts timed to the music, food sound effects, menu text callouts and a promo end card.
    Related real edit
    A 14-second restaurant cinematic from our team, above: a 16:9 brand piece that ends on the logo, without the menu callouts listed here.
  • 3. Product / retail promo

    What it's for
    Launches, drops, seasonal sales and feature highlights, for organic or paid social.
    Typical inputs
    Product B-roll and close-ups, packaging and logo shots, and the offer text, from up to 15 minutes of footage.
    Counts as
    1 standard short. A multi-scene UGC ad matched to a script = 2.
    What the edit includes
    A product-first opening, up to 3 feature callouts, an offer end card, and delivery in 9:16 and 4:5.
  • 4. Founder / professional-services short

    What it's for
    A founder story, a team introduction, a service explained, or a look behind the scenes.
    Typical inputs
    Interview or to-camera footage, B-roll of the place and the work, and the one message the short must land.
    Counts as
    1 standard short up to 60 seconds, with up to 2 speakers and 2 angles. A 90-second founder story with 3 camera angles = 2.
    What the edit includes
    A simple story structure (the problem, the turn, the point), a lower-third name title and calm pacing.
  • 5. Podcast / interview cutdown

    What it's for
    Turning a long conversation into clips that stand on their own.
    Typical inputs
    The full recording, plus timestamps if you've already picked the moments.
    Counts as
    With your timestamps, 1 per clip: six clips from a 90-minute podcast = 6. If we find the moments, it's 1 per 30 minutes reviewed plus 1 per clip: six clips from 90 minutes = 3 + 6 = 9.
    What the edit includes
    A clip that opens on a complete thought, a layout that follows the speaker, captions and a title card.
  • 6. Paid social concept with 3 hooks

    What it's for
    Ad testing: the same ad with three different openings.
    Typical inputs
    An approved script or talking points, creator or product footage, your hook lines (we cut them; we don't write them), the CTA and the placements.
    Counts as
    1 for the base short + 1 for a set of up to 3 alternate openings, cut once the base is approved = 2. If the base is a multi-scene UGC ad matched to a script (for example, 30 seconds from 25 minutes of creator footage), it counts as 2, and the hook set adds 1. Five alternate hooks on an ad you've already approved = 2 more (a set of 3, plus a set of 2).
    Music
    Use a track your licence covers for paid ads, or we leave the music bed empty.
    What the edit includes
    One 20–30 second ad with three different first 3 seconds, one CTA end card, and delivery in 9:16 and 4:5.
  • 7. Day-in-the-life / lifestyle vlog

    What it's for
    A day with an owner, creator, team member or customer: a routine, a shift, a visit or a trip, told in quick first-person moments.
    Typical inputs
    Up to 15 minutes of organized clips from the day (phone footage is fine), any voiceover or to-camera lines, and the brand profile.
    Counts as
    1 standard short: up to 60 seconds from up to 15 minutes of footage. A final length of 61–120 seconds, or 16–45 minutes of footage to review = 2.
    What the edit includes
    A hook in the first second, on-screen time stamps, quick cuts between moments, captions for the voiceover and an end card.
    Related real edit
    A 6-second day-in-the-life edit from our team, above: quick moments with an on-screen text build, without the time stamps listed here.
  • 8. Behind-the-scenes / process

    What it's for
    How something gets made or done: prep, production, packing, setup, or a team at work.
    Typical inputs
    Process B-roll in the order it happened, any to-camera explanation, and the one detail the short needs to land.
    Counts as
    1 standard short. 3 or more camera angles or speakers, or 16–45 minutes of footage to review = 2.
    What the edit includes
    The finished result first, the steps in order with up to 3 text callouts, natural sound, and a reveal before the end card.
  • 9. Event recap

    What it's for
    Launches, openings, pop-ups, tastings, conferences and community events, posted while the event is still fresh.
    Typical inputs
    Up to 15 minutes of organized event footage (the room, details, speakers, and guests who agreed to be filmed), plus the event name, date and CTA.
    Counts as
    1 standard short. 16–45 minutes of footage to review, or 3 or more speakers = 2. Rush (first draft the next business day, capacity permitting) adds 1.
    What the edit includes
    The best moment first, cuts on the beat, an event name and date title, a short speaker line and an end card, delivered in 9:16 and 4:5.

How we show our work

  1. Real edits, labeled. The three videos at the top of this page are real edits cut by our editors, labeled Real edit. Work made for a client says so: Real edit · client work. We add client work here only when it's cleared for public use.
  2. Edit outlines for every format. The nine format cards show how we structure each format. They're labeled Edit outline, and they aren't videos.
  3. Partner work stays private. Edits we make for partner agencies and their clients aren't shown here without written permission. With permission, we may share one privately, in a sales email or call, with a label that says whose work it is.

The best test is your own footage. The $199 pilot gets you 3 finished shorts for one of your client brands.